Is the administration of Missguided a sign that time’s up for fast fashion?

[Haamsaaveni (Hamsi) Kumar]

Missguided was issued with a winding-up petition by its suppliers but will continue to trade until a sale is completed. There’s an argument that this is happening because customers care about their fashion after being accused of having suppliers that pay below the minimum wage.

Is this a sign that other fast fashion brands should be wary of how they are meeting ESG objectives or is it just that customers are weak in the face of a bargain (and the supplier issue is just a one-off) blip?

Let us know!

[Andrew Spencer]

Hi Hamsi

One thing that I found interesting about this is Love Island’s decision to dress contestants in second-hand clothes from eBay this year.

BBC News reported that this could spark a change in viewers’ shopping habits, according to fashion experts.

I think that this could be a tipping point for many consumers interested in sustainable clothing, and fashion brands will have to be increasingly wary of their ESG targets!

[Haamsaaveni (Hamsi) Kumar]

I did not know about that, Andrew! Would not have thought Love Island as paving the way for ESG in fashion 😂

[Kelsey Smith]

Hi! Without being cynical I think that this is less about the ESG objectives and rather related to the shift towards sustainable fashion and the desire for longevity in our clothes. It is such a trend across instagram, tiktok etc where most 18-25 women (and men) find their fashion inspiration and I think that cheap and cheerful isn’t cutting it anymore! However, it would be a welcome change if the typical missguided customer decided to selflessly change their shopping habits for ESG concerns!

[Author]

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