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June 7, 2022 at 2:32 pm #12616
Kelsey Smith
Participant

Hi! Without being cynical I think that this is less about the ESG objectives and rather related to the shift towards sustainable fashion and the desire for longevity in our clothes. It is such a trend across instagram, tiktok etc where most 18-25 women (and men) find their fashion inspiration and I think that cheap and cheerful isn’t cutting it anymore! However, it would be a welcome change if the typical missguided customer decided to selflessly change their shopping habits for ESG concerns!