Home › Forums › Watson’s Daily Chat › Is the administration of Missguided a sign that time’s up for fast fashion? › Reply To: Is the administration of Missguided a sign that time’s up for fast fashion?
Hi! Without being cynical I think that this is less about the ESG objectives and rather related to the shift towards sustainable fashion and the desire for longevity in our clothes. It is such a trend across instagram, tiktok etc where most 18-25 women (and men) find their fashion inspiration and I think that cheap and cheerful isn’t cutting it anymore! However, it would be a welcome change if the typical missguided customer decided to selflessly change their shopping habits for ESG concerns!