Nationality
Chinese
CEO
Lei Jun
Sector / Main Business Area
Xiaomi Corporation is a Chinese multinational electronics company known for its cheap and cheerful smartphones. It is the world’s 3rd largest smartphone manufacturer after Apple and Samsung with a global market share of 13%.
Listed / Private
Listed
Competitors
Include Huawei, Realme, Oppo
Fun fact(s)/Brand(s)
Xiaomi’s phones are often said to be inspired by/cheap knock-offs of Apple’s iPhone in terms of look and functionality. However, while Apple’s margin per phone is thought to be around 35%, Xiaomi’s is thought to be slightly less than 10%, hence the price difference. Xiaomi also released an electric SUV at the end of March 2024!
Last reviewed/edited
3rd April 2024 PW