I agree with all the points made above as indeed diversifying their stream of income will definitely help in surviving the ever-slowing subscriber turn out.
However, I am a bit skeptical about their content in terms of gaming. As an avid gamer myself, very few games based on a movie do really well. It is usually the other way round. But again, every little bit helps I guess. Especially as most of their competitors offer other services other than just streaming e.g Prime video or Disney+. Also, the bank was not broken for this and so for €65 million, it may very well turn out to be a golden goose!