figures on how effecting their ads are. The tool has apparently overestimated ad success in some campaigns for 12 months leading to advertisers overspending. * SO WHAT? * This is not great and it will shake the confidence of advertisers, many of whom are cash-strapped and need to keep a proper handle on budgets. For instance, in retail, marketers are spending 5-10% more on Facebook and other performance-dependent sites in a bid to get more focused bang for their buck. Given the importance to Facebook’s of ad revenues, it will be imperative for the company to show that this is a one-off and not symptomatic of other problems. Ultimately, I don’t think this in itself will be disastrous for Facebook, but if there are more blunders like this to come things could get tricky. It will also play into the hands of those wanting to put more pressure on the company, saying that it’s systems are not reliable enough to handle sensitive data.
In the latest in this ongoing saga, TikTok granted extension on divestiture order (Wall Street Journal, John D. McKinnon) shows that the Committee on Foreign Investment in the US (aka “Cfius”) has granted TikTok and its parent ByteDance a one-week extension on the original deadline to finalise a deal with a buyer to next Friday. * SO WHAT? * There was no official comment from the companies involved, but as I have said before, I think TikTok/ByteDance will do all it can to drag things out for as long as possible so that it can force itself onto Biden’s agenda and potentially get more lenient treatment that it got under the Trump administration.
Salesforce is in advanced talks to buy Slack Technologies (Wall Street Journal, Cara Lombardo, Liz Hoffman and Dana Cimilluca) shows that CRM-supremo Salesforce is in advanced talks to buy Slack Technologies in a deal that could be announced within the next few days. Slack’s market cap is currently about $17bn and if this went ahead it would be Salesforce’s biggest ever acquisition (Salesforce’s market cap is about $230bn currently). * SO WHAT? * I think this would be a really powerful combination and will edge Salesforce ever closer to its goal of becoming a broader software provider, expanding out of its traditional niche. I really think that this acquisition could make the enlarged entity more of a serious competitor to Microsoft! Interestingly, Slack’s share price went up by 30% on the rumours whereas Salesforce’s dropped by 5% so it seems that investors may need convincing of the merits of a deal!
Elsewhere in tech, UK and Germany in firing line as IBM cuts jobs (Wall Street Journal, Morgan Meaker) shows that the company is expected to cut around 2,000 jobs in the UK and Ireland as part of a programme of 10,000 job cuts across Europe in a bit to slim down costs. This is the equivalent of 20% of the European workforce but the UK and Germany will suffer the most.