Reply To: Uber’s Taxi Subscription Service: Hit or Miss?

[Andrew Spencer]

Hi all

Great question and some really interesting points raised so far.

I agree that the cost of living crisis has driven customers to review their existing subscriptions. Yet on the other hand, I saw that customers with an Uber One subscription spend on average almost three times as much as typical user. It seems to me that the new service could form an attractive package, however it will be a big change for Ubers services to become a regular part of customers lives in the same manner as Amazon Prime.

One point I found interesting was Uber’s claims around reducing congestion – which could potentially tempt environmentally conscious consumers.

Overall, after Uber’s share price fell 45% this year a pivot in strategy could be welcome.